Your own eyewear line. Start small, scale only what sells.
We help optical shops launch private label eyewear using ready-made, market-tested frames — so you can focus on selling, not guessing.
Flexible Pricing = Flexible Profit
Private label gives you full control over how you position and price your eyewear. Calculate Profit.
Entry Level
$39 – $79
retail price range
Fast-moving styles for volume sales
Core Range
$59 – $120
retail price range
Balanced pricing for most optical shops
Premium Positioning
$89 – $150+
retail price range
Higher perceived value with branding & packaging
*Typical pricing observed across independent optical retailers in North America.
Not Sure Where to Start?
You're not alone. Choose the path that fits your comfort level.
I'm New to Private Label
Learn how the model works before making decisions — no pressure, just information.
Understand the Process →I'm Ready to Explore Products
View pricing, styles, and starter options — see what fits your store's audience.
Get Pricing →How Smart Retailers Build Their Brand
A smarter way to grow — without betting your cash on untested styles
Predict → Bulk Order → Hope
- Large MOQ (500–1000 pcs)
- Cash tied up for months
- Unsold styles = dead inventory
- Hard to test new designs
Test → Learn → Scale
- Low MOQ: 150pcs total
- Cash cycles fast (2–3 months)
- Reorder only what sells
- Test new styles risk-free
Inventory Turns
3–4x
per year with small batches
Capital Efficiency
$1,800
starts a $20K+ opportunity
Profit Protection
60–75%
margin, no forced discounts
Test
Start with 150pcs, mix any styles. Free logo included.
Learn
See what sells in your store. No guessing.
Scale
Reorder only bestsellers. Scale with confidence.
Flexible Ways to Start
From first test to consistent reorders — grow at your own pace with zero inventory pressure.
Test Order
Start with a small, low-risk order to evaluate what sells in your store.
- 150pcs total / 30pcs per color
- Free silk screen logo
- Ideal for first-time collaboration
Most clients start with a small test order to minimize risk and learn what sells.
Repeat & Scale
Once you identify bestsellers, scale with consistent production cycles.
- Predictable lead times (starts 10th/20th monthly)
- Easy reordering by SKU
- Stable quality ≤2% defect rate
Once you know what works, we make reordering effortless.
Starter Order Profit Calculator
See how a 150-piece test order can translate into profit — adjust the numbers to match your pricing strategy.
Your Profit Snapshot
Based on 150 frames | Reorder only what sells
Calculation does not include shipping or one-time branding costs (free silk screen included). Actual margins may vary based on packaging and customization options.
Your Brand, Your Mark
No hidden fees. No surprises. Add your logo and stand out from chains.
What Our Clients Say
Real stories from independent optical retailers like you.
“I started with a Test Order — 150 frames to see what resonated. Within 4 months I had two reorders. The flexibility and quality made it risk-free.”
“We increased our margin significantly. The free silk screen and low MOQ let us test new styles without cash tied up.”
“Very smooth reorder experience. Just email SKU and quantity — production starts on 10th/20th, no surprises.”
What If It Doesn't Sell?
We've designed every aspect of our model to protect you — not just your inventory
"What if styles don't sell?"
You're never locked into a full collection.
- Mix any styles — no forced bundles
- Reorder only what sells
- No annual purchase commitment
"What if quality isn't consistent?"
We stand behind every frame we make.
- 12-month warranty on manufacturing defects
- ≤2% defect rate, industry-leading
- Replacements in next shipment or credit
"Am I locked into a contract?"
No long-term commitments. Test first, decide later.
- No exclusive agreements
- No minimum reorder quantities
- Walk away anytime — no penalties
See Before You Commit
Sample kit available — 5 representative frames. Cost credited toward your first order.
Flexible Style Selection
Not happy with a style? Swap it in your next order. No questions asked.
Ready to see the collection?
Includes pricing, best-sellers, starter strategy, and sample program details.
No spam. One email with everything you need to start.
📬 We typically respond within 24h.